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American Masters of Taste

2015 U.S.A. Taste Championship

- Nature's Earthly Choice -

Award Of Excellence In National Judging


Northern California, Wednesday, June 10, 2015 – Nature's Earthly Choice was selected as a winning product line in the retail categories of "Boxed Flavored Basmati Rice Mixes," "Boxed Flavored Farro Mixes" and "Boxed Flavored Quinoa Mixes."

Their submissions in these product categories: "Quinoa Sundried Tomato Florentine," "Quinoa Garlic & Herb," "Quinoa Garden Vegetable," "Quinoa Mushroom & Vegetable Medley," "Easy Farro Porcini Mushroom," "Easy Farro Asparagus & Spices," "Good Natured Grains Chicken Herb Basmati Rice," "Good Natured Grains Garlic & Butter Basmati Rice" and "Good Natured Grains Cilantro & Lime Basmati Rice" were all judged superior in Northern California by a panel of Masters of Taste selected by Chefs In America.

The protocols of "triple blind" judging include the following ground rules to ensure accurate and fair judging results.

Evaluators do not know:

  1. Who the manufacturer is
  2. What the product variety or appellation is
  3. What the other evaluators’ scores and comments are during evaluation

The American Masters Of Taste judging panel agreed that, "Nature's Earthly Choice has created product lines that display exemplary formulation for superior tasting whole grain mixes in a quick and convenient box mix format."

The judging was a part of the on-going U.S.A. Taste Championships founded in 1986 with the establishment of Chefs In America, whose professional culinary board members gather weekly to conduct taste tests on a myriad of foodservice and retail grocery products.

Nature's Earthly Choice was declared a 2015 U.S.A. Taste Champion.

Nature's Earthly Choice – Who says healthy has to be hard?


Men's Health Magazine names Nature's Earthly Choice Quinoa one of the best foods for men!


Chia Goodness
Tasty and satisfying


"I've been enjoying Chia Goodness now for about 3 months. I've tried the Chocolate and the Apple Almond Cinnamon so far. I love both! I add coconut milk and its absolutely delicious. I do have it for breakfast but I also enjoy it as a snack between meals. Tasty and satisfying."


Chia is a big part of my continuing enjoyment

"I have been eating your Chia Goodness breakfast cereal for about half a year now. I look forward to my bowl with a sliced banana and almond milk every morning. Some times I pour hot water on it and mix in fresh or frozen berries, real comfort food. I especially like the Apple Cinnamon with the mix of apple, almonds, raisins and cinnamon.

From a performance point of view, it is part of my disciplined approach to training. I am experiencing fewer injuries, much more sustainable energy on both tempos and long runs and my recovery time seems faster. So far this year I have run 8k, 16k, 30k races, one marathon and an ultra 50k. I am planning two more marathons, a 30 and 10k before the year ends. My times are constantly improving. I believe the Chia is a big part of my continuing enjoyment of running. I turn 60 next month but feel younger than ever.

I don't run everyday but I do have Chia Goodness every morning."

Rob Robinson

I was worried, but it is very good

"I now tend to eat Chia Goodness before every long run and race. I find that when I don't have a serving of Chia Goodness I just don't seem to have the same zip in my running.

If I have a marathon out of town I take a package of Chia Goodness with me along with my energy bars and gels.

When I first heard about the product I was worried that it might not be the most tasty of items. Actually it is very good. Recently a friend bragged that she had discovered a delicious cereal and wanted to tell me about it. Of course...it was Chia Goodness!"

Mark Sterling

It's a perfect after run meal

"Hi, Since I started to have Chia Goodness every morning with my Granola and Milk it fills me up till the afternoon and it's a perfect after run meal."

Jack Kelassy

First product that I have tried

"I have been serving this to my 5 Adult children with special needs. They all have special diets. This is the first product that I have tried that they all like as well as it is good for them.

Thanks! We all enjoy it very much.

Great product, thanks!"

Cheryl Edwards

Excellent Products

"I was at Whole Foods in Oakville on the weekend and met one of your employees demonstrating the Chia Goodness cereal. I just have to let you know how fabulous, friendly and very knowledgeable she was.

I also wanted to let you know that my family loves all of your products. We have your hemp protein every morning and now we can add Chia Goodness to our list. It is so good. Thank you for making excellent products."

Silvia M

My favorite morning cereal

"I'm very particular about my choice of grains and cereals, so when a local boker here in Boulder showed me Chia Goodness, I initially said no. But when i saw the ingredients, I decided to try it out. That was 5 months ago, and Chia Goodness has become my favorite morning cereal. I just let it sit in almond milk for about 2 minutes and then dig in.

It's absolutely delicious, and I'm convinced it has strengthened my GI tract considerably. I've sold all my staff on it as well."

Scott Ohlgren

What a decadent way to start my day!

"I have special dietary needs and found myself working away from home for two and one half months last spring. I count myself truly fortunate to have found your Chia Goodness breakfast cereals as they are very convenient for travel to places where there may not always be gluten/dairy free foods available. I had a very physically demanding job and your product gave me the energy and stamina I needed to get through my morning tasks without feeling lethargic and weak. Thank you for introducing me to your Chia Goodness, what a decadent way to start my day! I believe the Apple Almond Cinnamon is my favorite morning flavor though. I enjoy it both with hot water and with a covering of almond milk.

It is so wonderful to be able to buy your products locally and I look forward to new and interesting lines from your company in the future."

Darlene DeHart

Confidently recommend Chic Goodness

"Kudos on your Chic Goodness Original and Cranberry Ginger Cereal.

I am a Naturopathic Doctor in Maryland and I always looking for a gluten-free cereal to recommend to my patients. Most cereals are so high in refined carbohydrates that I do not recommend them. These whole food and nutrient dense cereals are healthy and good tasting for Breakfast or snacks. Chic Goodness is the only cereal I have found with Chia seed. Chia seed is the highest containing Omega 3 seed found in nature and an alternative Omega 3 source for vegans. I am also impressed that the Chic Goodness contains Hemp seeds; another super nutritious seed.

I confidently recommend Chic Goodness as a part of your healthy diet!"

Donna Acree

A tremendous difference

"I began using Chia in October 2008 and it has made a tremendous difference in my overall appearance and wellness. I was dealing with several lingering injuries, that had prevented me from lifting weights and doing things that I use to be able to do on the ice.

Within weeks, my workouts began to surge and I was back lifting weights and flying around the ice.

In April I was able to play in a hockey tournament for the first time in 10 years and played 4 games in 8 hours, scored two goals and I was the oldest competitor on the ice."

Bob Acton

I've recommended Chia Goodness to several people

"After two years of constant marathon training I could feel the onset of cumulative fatigue. I knew that with running four days a week, working full time and studying I needed to increase my energy levels and my output because there is never going to me more than 24 hours in a day. I started eating Chia Goodness for breakfast about a month ago and my mood is elevated and I have more stamina.

I've recommended Chia Goodness to several people and my mum made the comment that the low Glycemic properties make the cereal a mood stabilizer and that she feels calm and happy throughout the day. It's a constant challenge to eat a healthy, balanced, nutrient rich diet but when it gives you a higher quality of life and allows you to better compete at all your activities, the delayed gratification is worth it."

Janet Hill

I am amazed at how much energy I have

"Before Chia Goodness, I found that I needed to eat rather large and complex meals before my tempo runs, hill workouts and interval sessions at the track. Eating big meals before such intense workouts left me feeling uncomfortably full and unsatisfied. Timing my pre-workout meal was extremely difficult as foods take longer to digest than others. Then I tried your Chia Goodness.

I am amazed at how much energy I have for my really tough mid-week running workouts since I started using Chia Goodness. It's easy to prepare and eat when I am at the office and satisfies my midday hunger and my pre-workout nutritional needs. It's definitely a super food that helps me achieve a super workout. Great tasting and all natural, I especially like that I don't have to transport an entire grocery store to work to get the nutrients I need. Gram for gram, it's better than any pre-workout energy bar I've ever tried.

As a marathon clinic instructor, I am often asked by other runners about what to eat before running workouts. My response is Chia, among other things."

Rob Scheifley

It's a great quick meal

"I really love your Chia Goodness. It's a great start to the day and it's a really great snack before or after a run. The heart healthy Omega-3 oils and fiber content are a much needed addition to my (and anyone's!) diet. It's a great quick meal that I can feel good about eating. Apple and Cinnamon and Cranberry Ginger are awesome!

I hope the running room carries your product! I think I even run faster with it!"

Rob Windisman

A very tasty breakfast

"Chia Goodness is everything it claims to be - a nutrious raw food that sustains your energy. I use just a few table spoons and add my favorite soy or milk and its swells up to give me a very tasty breakfast. Its filling, delicious and I don't have to eat a lot. Most amazing is that its ability to level off your blood sugar is true. Its the one food that keeps me going to lunch time - no problem!"

Irvin Kovar


Chia Seed
Amazing nutrients!

"Found your chia at market basket. Amazing nutrients! Adding to all my yogurts from now on!"




"The Farro & Roasted Butternut Squash recipe on your Italian Pearled Farro bag is DELICIOUS!"



I'm so impressed with this company!

"I'm so impressed with this company! ALL of their food products are NON-GMO! They don't say that on the site and I don't know why it's not on the package! They're missing valuable market share! All the best and thanks for staying REAL in the food market! :)"



Gluten-Free Pasta

"I recently purchased the Quinoa penna pasta and loved it! gluten-free pasta that tastes this good is hard to find!"


It is great!

"Tried your penne pasta made with quinoa, corn, etc. and loved it - and since we are gluten-free here, it is great!"



I couldn't believe my eyes!

"Just have to say how much we love the Smoked Basmati and Quinoa blend. My 16 month old gobbled it up with dinner so fast I couldn't believe my eyes! He was literally saying "Mmmm" with each bite!"



Wheat Berries
Thanksgiving dish

"Wheat berry salad with dried cranberries and goat cheese was our favorite family Thanksgiving dish. Thanks to your wheat berries"


Love them!

"Just tried Red Winter Wheat Berries for the first time. Love them! Did a cup in my rice cooker and put them in the fridge to use the rest of the week for breakfast or a part of other meals."